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Annamalai University 2nd Year Jan 2015 MBA SECOND YEAR 2014-2015
Product Name : MBA SECOND YEAR 2014-2015
Product Code : AU15
Category : Annamalai University
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Availablility only special request.

Each Subject carry 2 solved questions.

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1. “HR Managers should have a seat at the Strategic-Management table, but only when they earn it”. Discuss.

2. Suppose a key employee has just resigned and you are the department manager. After you have sent your request for replacement, how could you help the recruiter to find the best replacement?

3. Suppose you are going to design a training programme for newly hired first-line sales managers results from the needs assessment indicate that they will need training on company policies and procedures, handling customer complaints, and motivating sales personnel. What learning principals will you build into the programme? What training methods would you choose? Explain your choices.

4. A growing number of employees are reluctant to accept overseas assignments. Why do they refuse? What benefits and services would you offer to them to accept such transfer?



1. Describe “The evolution of retail in India' in your words, highlighting the latest trends in Indian retail. Critically examine the future of Indian retailing if global players are allowed to enter India.

2. Many marketers have tried and failed with "Green marketing" programs. Identify and describe the main problems with such campaigns. Recommend suitable remedies to overcome the problems.

3. Identify tope three advertising agencies in India, and describe the main reasons for their success. List out recent successful campaigns of these agencies.

4. In today’s India the growth of online marketing is going with upward trend. Discuss the Pros. & Cons. Which segment of consumers and what kind of products dominates online marketing.



1. Select an organistion of your choice and discuss the cash Management system in that organization. Give your Views or suggestions on the prevailing system of cash management in that organization and any suitable changes to be brought about, to improve the present system.

2. Discuss the critical decisions that you need to take in working capital management. Emphasize the important ways in which these decisions differ from those concerned with the management of the fixed capital of a business.

3. “High dividend payout ratio goes in hand with high price earnings ratio and low dividend payout ratio goes hand in hand with low price earnings ratio.” Comment your views on this statement elobrately.

4. Identify the macro factors which are prevailing in the global economy, leading to mergers and acquisitions.



1. Give a specimen of GANTT CHART which is normally used in the production planning and control department and describe briefly how it could be used for checking the actual progress of a job against the schedule.

2. Discuss the functions of purchasing department in an Industry. Explain some methods of purchasing commonly adopted in an Industrial Purchasing. Why should the purchasing documents be legally sound?

3. In estimating the standard time of a job what different elements are considered? Elucidate.

4. JIT helps the manufacturing system to improve productivity and discuss whether this concept is applicable in Pharma industry with suitable justification.



1. As a manager of a leading International company, how would you handle the balance of payment in international trade? Point out the realistic difficulties in international trade.

2. Analysis of India’s Exports Trends in Indian Foreign Trade Export is effective compared to other Asian Countries". Prepare a report on the International trade.

3. Take an international company with which you are familiar, and show how they do their business and explain the problems they may face during the international business?

4. Elaborate the kinds of skills do managers learn from International business, and how can the company benefit from them. What is the role of international marketing in the company’s global competitor situation?



1. Suggest the guidelines for measuring the technical feasibility and financial viability of new project in any reputed organisation.

2. A client has approached you with a request for preparing a ‘project feasibility report’ for setting up a cosmetic product factory near the capital of the country. What type of data will you collect and analyze for submitting an honest and neutral report.

3. “Entrepreneurs are evolved due to environmental pressures” – Discuss

4. Bring out the role of SSI’s in the economic development of India. Explain the problems faced by SSI in the country.
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