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Annamalai University Others Marketing Management
 
Product Name : Marketing Management
Product Code : AC1
Category : Annamalai University
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MARKETING MANAGEMENT

 

Q1. Identify the major product related strategies for

                             i.        Two wheeler

                           ii.        Life insurance

                          iii.        Mobile phone

                          iv.        Readymade food products

 

Q2. A famous five star hotel is planning to start fast food restaurants in major cities of our country. What are the various parameters which the company should keep in mind while launching its restaurants?

 

Q3. "Packaging has been criticized as being expensive giving no additional value and often deceptive." How would you justify marketer's use of packaging?

 

Q4. Suggest appropriate pricing strategies for the following products/services:

                             i.        Four wheelers (car)

                           ii.        Tyre for two wheeler

                          iii.        Health drink

 
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