1.     “Advertisement facilitates the building up of positive attitude of the target audience towards a brand.” Do you agree?  

2.     “House-to-house selling is the most efficient form of retailing as it can eliminate wholesalers as well as retail stores.” – Discuss.  

3.     It is said that telemarketing will revolutionize the marketing communication process. Do you agree?  

4.   Interactive systems of direct marketing are the wave of the future. Do you agree or disagree? Explain.